Found in the heart of downtown Soho you will find the "Impossible Project" Space NYC hidden on the 5th floor of 425 Broadway. With an amazing view of street, the sun shines in on the passion and love for the photography industry with the hope to bring back the old fashioned way of art.The goal to 'reinvent photography' occured in 2010 via their success of saving analog photography. The space is open to the public from Feb 9, through to March 23.
The project commenced in 2008, with the intention to save "the last polaroid production plant integral for film" and are now beginning to make new film for the traditional camera. The space filled with adorable cameras from 'back in the day' takes a trip down memory lane with Spice girls, barbie and black and white polaroids on show. The Impossible now sells the reinvented Polaroid, film, stationary, inspirational books and amazing accessories all at an affordable price.
The company now has their own factory located in Enschede, Eastern Netherlands with its own production plantation and machinery to continue this photography phenomena. The office filled with 25 amazing employees, all containing a strong background in the industry had to start from scratch in order to recreate the the original polaroid colour dyes. I am impressed! The showcasing of art along side its products for sale were a result of the hard work put into the so called 'impossible'.
Momentum: "Celebration of Analog Progress in a Digital Age"
Capturing the 'Momentum' of the development process and the projects success, twelve photographers were selected to "carry analogue instant photography through the digital age and beyond". Anne Bowerman, Brian Henry, Brooke Castro, Thom Jackson, Bradley Johnson, Whitney Johnson, Clay Lipsky, Peter Plaia, Jessica Reinhardt, Patrick Tobin, Yana Tobyer and Max Wanger encapsulated this moment with the use of the Palaroid SX-70 camera. Here is what led to me be inspired:
Photos taken by Ashli Templer.